IMPACT is the measurable difference you make in people’s lives as the direct result of contact with you, your team, and your marketing, products and services.
IMPACT STRATEGY is the process of applying effective ethical influence formulas to move people to action so they get what they truly want as a result of consuming your products and services.
PROFESSIONAL IMPACT is the ultimate result of using impact strategy in every area of your business to create measurable results for the people you serve, your team, your business and yourself.
“Wendy Lipton-Dibner is the world’s leading authority on expert collaboration. She has developed an amazing process to bring difference-makers together in projects that become international blockbusters. I’ve seen it first-hand and it’s really powerful – nothing like it anywhere.” – Rick Frishman, President and CEO, FME, Inc. and Founder, Author 101 University
“Less than 2000 sq. ft. of space and I’m at $1,250,000 and climbing! Your system really works!”
– Robert Manasse, DDS, Manasse Orthodontics, Ltd.
“An awesome, information-packed event. Wendy in less than 10 minutes, cut to the chase and helped me discover what my business is all about and why I’m doing it so that alone was worth the price of admission.” — Oz Shafer
“Our conversion rate instantly improved dramatically, but more importantly, our patient satisfaction rate soared.”
– Luke Curtsinger, MD – Coastal Empire Plastic Surgery
“Wendy’s training is unlike any other. She has given us a detailed, step-by-step, immediately usable information to make an impact and a difference in people’s lives.” — Rita Ferguson
“Wendy and Hal’s approach is unique. Their technique is flawless. And I can truly tell you that their concern and passion to help you succeed is genuine.”
– Carlos Suadi, DDS, Landmark Dental
“Wendy is practical, she’s fun and she teaches us the skills we need to really get out and help others. It’s a much more structured and effective means of doing it than I’ve seen from a lot of other people who are just trying to sell you to come to more and more of their programs and not learning the nitty-gritty. Wendy gets down to the nitty-gritty.” — Dr. Judy Cook
“Wendy did a one-hour speaking engagement for our referring doctors. Sharing a glimpse of our training with them, it sparked much conversation about what we do every day. It shifted our relationship so we’re all going the same direction. Not “them” and “us.” – Stevan Orser, DDS, Arlington Adult Dentistry
“Wendy was amazing! A behind-the-scenes look at how the top influencers succeed! How and Why – unbelievable! “ — Daniel Ruke
“Wendy is masterful in what she teaches and how she presents. You will have a finished product and for a difference-maker, that is amazing.” — Lorna DiMeo
“I’ve attended a lot of events, but this event is by far the best event I’ve ever attended. This program delivers and you’re going to leave with a blueprint and actions steps that you can really implement and know how to do it!” — Carolyn Owens
“We’ve hired Wendy twice to speak to our professional association and she always brings a lot of energy and insight to our group. Any group of professionals that has to work with other people, either the public or each other, can benefit from Wendy’s work.” – Laura Dennison, M.A., CCC-A, Georgia Association of Hearing Professionals
What’s Your Impact?
In a recent study, we asked more than 6,000 entrepreneurs, executives and credentialed professionals one question:
“What is the impact you bring to people’s lives?”
We received responses like, “We’re in technology,” “I help moms take care of their families,” “I’m an author,” “I speak on social media,” “I’m a doctor,” “I’m a life coach,” “We have a bakery,” and “I host a weekly podcast.”
Okay, now we know a bit about what you do, but what’s your impact?
Our extensive research in corporate, healthcare, non-profit and entrepreneurial industries has shown the “secret” to increasing reach, revenue and results is to consistently follow these four steps:
Step 1. Get Clarity On Your Impact What do you want people to be able to do, be and/or have after they’ve consumed your marketing, products and services, and how will you measure your success in achieving those outcomes – internally and externally?
Step 2. Focus On Impact® Our research has consistently shown, companies that focus on money yield significantly less profitability than those who make all decisions and actions on the basis of one question: Will this decision/action help us make the greatest possible impact?
Step 3. Make Your Impact Strategically Impact is only impact if people find you, follow you, choose you, buy and use your products and services and get measurable results. When that happens, people will consistently tell their friends how amazing you are and come back for more. To make that happen, consistently use impact strategy and ethical influence to move people to action so you make a measurable difference on every life you touch at every point of contact.
Step 4. Prove Your Impact Regularly research your impact and share the data internally and externally. The more you show measurable results for the people you serve the faster you’ll get measurable results for your business.
Bottom line: When you Focus On Impact®, the money will come.
So what’s your impact?
Contact us to discuss how we can help you make maximize and capitalize on your impact.
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