Impact Media
Professional Impact Founder, President, and CEO, Wendy Lipton-Dibner believes,
“An unprecedented situation demands an unprecedented solution.”
Invite Wendy to bring your audience practical, proven, and entertaining solutions, insights and tips for the most pressing leadership issues of today including, employee disengagement, disruption, disloyalty, and dissatisfaction, economic disruption and reduced consumer sentiment, and remnants of COVID-19 pandemic problems. Want to dig deeper? Ask Wendy to provide any of 200+ proven strategic and operational formulas to create impassioned engagement, unrivaled loyalty, and boundless growth for any industry and any size organization.
“Impact is the new global currency.”
Wendy Lipton-Dibner is no stranger to national and global crisis intervention. She has helped thousands of entrepreneurs and leaders in sales, healthcare, manufacturing and non-profit organizations to sustain and grow revenue through up and down economies including, the 1987 Black Monday crash, 9/11 global crisis, 2008 financial crash, and COVID-19 pandemic.
Whether your audience is looking for novel solutions to increase revenue and employee engagement, a quick boost of inspiration, input on social trends, uplifting laughter, or a how-to segment on personal or professional development, Wendy is driven to serve you and your audience with engaging and actionable content.
Wendy has enjoyed hundreds of hours serving as a popular guest on top podcasts, digital and terrestrial radio, TV and print media. She loves partnering with producers and hosts to generate call-ins, engage audiences, and create a measurable impact.
“The Impact We Make Together Will Be Far Greater Than Any We’ll Ever Make Alone.”
PRESS RELEASE – APRIL 22, 2025
WHAT MATTERS MATTERS MOST®
How Leaders Build Impassioned Engagement, Unrivaled Loyalty, And Boundless Growth By Measuring Real-World Impact
By Wendy Lipton-Dibner
Publisher: Morgan James Publishing
Publication Date: May 2025
Price: $21.95 / trade paper
ISBN: 978-1636986357
Contact: Lori Ames
lori@theprfreelancer.com
Christina Czachor
christina@theprfreelancer.com
631-539-4558
IMPACT IS THE NEW GLOBAL CURRENCY
Employee Engagement & Customer Loyalty Are Imperative To Increasing Growth
Real-World Impact Metrics Are The Key
Employee engagement strategies are missing a critical component. Customer, client, and patient retention, revenue, and loyalty strategies are also missing a critical component. In all cases, the solution is to prove the Real-World Impact of products and services.
What is Real-World Impact and how is it measured and proven? Organizational impact strategist, social scientist, and international bestselling author, Wendy Lipton-Dibner, reveals the research and patent-pending solution in her new book, WHAT MATTERS MATTERS MOST® How Leaders Build Impassioned Engagement, Unrivaled Loyalty, And Boundless Growth By Measuring Real-World Impact.
Lipton-Dibner has witnessed the damage employee disengagement inflicts on internal and external stakeholders in organizations of all sizes, from enterprise to small business, healthcare, and the non-profit arena. Drawing on more than 200 formulas she developed, tested, and has proved in over 1,000 organizations worldwide, her book shares a “true(ish)” story that shows how ongoing proof of Real-World Impact reduces employee disengagement and increases customer, client, and patient loyalty and revenue.
As she writes, “Employees need proof that the products and service they help research, innovate, design, manufacture, market, sell, deliver, service and support are creating an ongling stream of desirable, meaningful, potentally life-changing impacts in multiple areas of customers’ and patients’ lives over time. Customers and patients need proof that their decision to buy and use a product or receive a service has led to positive impacts beyond planning benefits – impacts that create ongoing, visible, palpable, measurable results, differences, changes, experiences, and outcomes that improve their lives long-term.”
WHAT MATTERS MATTERS MOST reveals how to:
- Customize and measure the Five Components of Real-World Impact® for products and services
- Use Real-World Impact Metrics to enhance results across multiple functions of an organization, including R&D, marketing, sales, and customer service
- Use Real-World Impact Metrics to boost stakeholder engagement
- Gain access to customizable, easy-to-use tools that capture, analyze, and share Real-World Impact Metrics with all stakeholders
When organizations incorporate Real-World Impact Metrics into everyday activities:
Every stakeholder has ongoing, statistical proof of the quantity and quality of impact their products and services bring to multiple areas of people’s lives
Leaders can show employees the specific Real-World Impacts their efforts bring to those who purchase and use their products and services
Customers and patients are invited to discover every Real-World Impact they receive from a product or service
Customers and patients take ongoing snapshots of all the impacts they experience and share them with friends, family, and social media contacts
Employees become involved in celebrating proof of their Real-World Impact with their colleagues
Employees are directly rewarded for their Real-World Impact.
Whether a leader, employee aspiring to leadership, or entrepreneur with a dream of making a profitable impact; whether an enterprise, small business, healthcare facility, private practice, or non-profit organization, WHAT MATTERS MATTERS MOST offers a proven, patent-pending solution to create rapid, sustainable engagement and growth in every area of an organization, no matter the industry, offerings, or size.
About The Author
Wendy Lipton-Dibner, MA, is the leading authority on organizational development through strategic and operational impact. A multiple-time bestselling author, sought- after strategist, and serial entrepreneur, Lipton-Dibner is known for her unparalleled ability to help organizations increase profitability by maximizing and capitalizing on the Real-World Impact they create for all stakeholders.
President, Founder, and CEO of Professional Impact, Inc., Lipton-Dibner is the developer of Organizational Impact Strategy, inventor of Real-World Impact Metrics, and creator of the companion app. She has helped thousands of enterprise, healthcare, small business, and non-profit leaders increase team effectiveness and revenue as the direct result of making a measurable diference in people’s lives.
For more information visit WhatMattersMattersMost.com.
